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Thoughts on iPad presentations

August 5th, 2010 | Jeff Brenman

iPad is a presentation game changer. Since its launch four months ago, Apple has sold roughly four million units and they’re only just now rolling out to international markets. iPad is a solid success and the harbinger of a major computing paradigm shift. It inspires us to imagine new ways to approach presentation design and rethink the role a presentation can play in business communications.

It’s all about interaction.

iPad is the killer tool for the one-to-one presentation. It can connect to a projector like a laptop, but it really excels as an interactive device. iPad transforms a normally passive activity into an engaging experience. The multitouch screen means your audience can hold your slides in their hands. They can flick and tap their way through your content. They can interact directly with your ideas.

In this new paradigm, a presentation can be approached as an interface rather than a slideshow. Buttons can replace bullet points. The slide order can change for each audience member like a “choose your own adventure” story.

There’s no “best way” to create an iPad presentation, but there are several new ideas forming as the technology is explored. Here are a few types of presentations iPad can make better.

• Improved sales meetings – Instead of sitting across a table with your laptop, let your client hold your slides as you deliver your pitch.

• Dynamic product catalogs – Instead of bland spreadsheets listing products, offer your client an interactive digital catalog. Clients can touch their way into each product category and interact with each product through rich media and vivid descriptions.

• Seamless kiosk presentations – Instead of a computer with a keyboard and mouse, let your guests touch their way through an interactive presentation. Think about how slick a row of mounted iPads would look in your trade show booth.

• Gorgeous design portfolios – Instead of flipping through cumbersome Photoshop and InDesign files on a laptop, let your client flick through a dynamic, interactive portfolio. They can even see live mockups of your site.

• Quick app prototypes – Instead of static wireframes, create an functional prototype of your app, all in only a few minutes. There’s a great video tutorial for this here.

What other ideas for iPad presentations are out there? Please share some of your ideas in the comments.

Other iPad presentation resources & tips

“If you want to understand what makes the iPad special, you cannot look at what it has, but what it doesn’t have. The iPad is so thin and light, it becomes the display, and the display becomes the application. No input devices. The device vanishes and turns into the application you are using. The technology is transparent.” – CC

An Empty Canvas – A beautifully written article from the folks at Cultured Code. The source of the quote above.

Web design for the ipad – Tips for designing websites optimized for iPad. Good ideas for presentation design too.

Tips for an iPad compatible Keynote – Tips for using Keynote on iPad

iPad App Prototyping – How to make an app prototype using Keynote on iPad.

Keynote for iPad – The Keynote app for iPad

6 Responses to “Thoughts on iPad presentations”

  1. Jason Walker says:

    Jeff – right on! I think the intimacy factor can go up dramatically when leveraging an iPad to deliver personal pitches – i.e. one:one presentations. Get on the same side of the table with a client, remove all the barriers and just chat – face to face/side by side.

  2. Melanie says:

    I was just strategizing this the other day! Presentation tools – but also other resources for collaborations and pitches. Aptly timed. It is a great device.

  3. Zuhanden says:

    Thanks for the insight. For great presentations on the iPad also try the iPad app called Picture Link.

    Picture Link enables you to link images on your iPad. Use it to hold interactive non-linear presentations on your iPad, no matter what presentation program you are used to. Develop iPad application prototypes without any programming skills or simply develop picture stories that have a tap-enabled navigation.

    Demo video on http://www.zuhanden.de/apps/picturelink-app/

  4. Mark says:

    I created an app to fill the gaps of wanting to see what is on my ipad screen while presenting, and also having a remote control.

    Point App
    http://itunes.apple.com/us/app/point/id401175425?mt=8

    Feature Highlights:
    * Import photos from your iPad photo library, including slides in JPEG
    * Rearrange the order of your slides on the fly
    * Display your current slide on the iPad screen while it is connected to a projector or external monitor
    * Remote control your slides with the Control Point app for the iPhone and iPod touch
    * Remote control your iPad volume with the Control Point app for the iPhone and iPod touch
    * 10-hour iPad battery life with WiFi & 3G switched off.
    * 18-hour iPhone battery life with WiFi & 3G switched off.

  5. Julio Barros says:

    I have an app called 6S Slide Show in the app store that you may be interested in. Its a really simple image based presentation viewer. You can import images from your photos folder, through iTunes or through Dropbox and organize them in your presentation. The idea is that the app is always ready to do your presentation/pitch. It also supports vga video out.

    It is free for one presentation so you can try it out and there is an in app purchase if you decide its a useful tool. There’s more info at http://www.e-string.com/6S Thanks.

    Julio

  6. Luke says:

    If you’re looking for a corporate solution, an app which you should definitely look into is ‘Liquid Enterprise’. It’s a powerful document storage/viewer/file manager application for iPad with tight security control for management. Combined with an iPad Presentation built from your existing sales collateral and enhanced with functionality such as Interactive Navigation, Product Videos, Order Forms it’s the ultimate iPad Sales Tool.

    Check it out at: http://liquidpresentations.com.au/

    Regards,
    Luke H.

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